Thursday, April 16, 2009

Can Apple’s Rigidity Open Up the Door to Success for the Android?

Despite of the huge success and popularity of iPhone, lately there has been a great deal of controversy regarding Apple’s treatment towards the developers who intend to create applications for the iPhone and the iPod Touch platform. From the very beginning, the company has consistently kept developers in the dark by providing very little information whenever they rejected any application. This strange and arrogant behavior of Apple has created annoyance in iPhone developer, who work day and night to get their applications approved by Apple, but simply get rejected.

Apple’s Restrictions on Third-party Developers

According to Apple, most third party developers have failed to meet their expectation as far as creating unique, innovative and iPhone compatible applications is concerned. But, what the company doesn’t realize is that this agitation can be harmful for their reputation. However, we can never deny that Apple has every right to stop any application to get into the App Store if they consider it to be inappropriate or undesired. But, on the other hand it is their job to explain the reason behind rejection of an application to its developer.

Most people who were attached with the iPhone world from the beginning would remember that Apple had announced that the first generation iPhone will support any third-party application. But it was almost a year before they actually allowed third-party apps to get into the store. When Apple made some notable removals from the store, developers started to make complains about the company’s restrictions to be excessive and difficult to handle.

Since then Apple has been quite stubborn on the requirements of an app to get entry into the App Store. But, nevertheless, the company has always given very poor reasons for its rejection. To the much astonishment of the developers, the application rejection letters are now being covered under the non disclosure agreement of the company, which means once rejected, an application will never get the chance to gain admission to the store.

An Alternative

Well, with the Android finally being ready to get launched in T-Mobile’s G1, the disappointed developers stand a high chance in getting their applications finally on to the mobile platform. Android is an open platform, where there will be no restriction for third-party developers to present their applications. Google and the rest of the partners will be much liberal and promises not to waste their time trying to stop developers from producing apps for the Android platform.

However, there are certain challenges developers might face while creating apps for the Android mobile. The main reason behind it is the phone’s inconsistent hardware; some of the Android phones will have touch-screens while the others will not support the technology. This will make developing applications for the platform rather difficult for developers as they would have to deal with a wide array of hardware. But, for the iPhone or iPod Touch app developers, creating and presenting apps for the touch-screen Android phones will not be a problem at all.

It can be assumed that shifting the developer’s focus from the iPhone to the Android phone might alarm Steve Jobs and the Company of loosing their market. But, again Apple has always been so big and powerful that none of this can ever leave a mark on them. However, if Apple considers its flaws in giving the right explanation for their rejections and do the needful, then it would certainly help developers to remain loyal to inventor of the smart phone.

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